Price: $29.95 - $35.00
(as of Nov 22, 2025 14:47:49 UTC – Details)
A lively look at an underexplored niche in the history of American ads: pop-ups.
Drawing from Ellen G. K. Rubin’s extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin’s diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club’s New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.
From the Publisher
Publisher : The Grolier Club
Publication date : February 19, 2023
Language : English
Print length : 112 pages
ISBN-10 : 1605831034
ISBN-13 : 978-1605831039
Item Weight : 1 pounds
Dimensions : 8.5 x 0.5 x 11 inches
Best Sellers Rank: #2,539,600 in Books (See Top 100 in Books) #37 in Antique & Collectible Advertising (Books) #274 in Advertising Graphic Design #3,988 in Collections, Catalogs & Exhibitions
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