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The Marketer’s Manual to All Things Automated
At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today.
Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation.
Cheshire explains in detail how to build a successful marketing automation campaign by following the “Cheshire Success Index,” a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods.
Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.
Publisher : Advantage Media Group
Publication date : January 14, 2020
Language : English
Print length : 180 pages
ISBN-10 : 1599327384
ISBN-13 : 978-1599327389
Item Weight : 8.8 ounces
Dimensions : 5.98 x 0.38 x 9 inches
Best Sellers Rank: #1,694,605 in Books (See Top 100 in Books) #778 in Advertising (Books) #2,913 in Marketing (Books) #7,599 in Entrepreneurship (Books)
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