Price: $9.99
(as of Sep 06, 2025 09:17:07 UTC – Details)
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.
For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions…egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
Publisher : Type A Group
Publication date : February 8, 2020
Language : English
Print length : 179 pages
ISBN-10 : 0999230735
ISBN-13 : 978-0999230732
Item Weight : 9.6 ounces
Dimensions : 6 x 0.45 x 9 inches
Best Sellers Rank: #1,136,334 in Books (See Top 100 in Books) #258 in Media & Communications Industry (Books) #286 in Commerce (Books) #85,923 in Arts & Photography (Books)
Customer Reviews: 4.6 4.6 out of 5 stars 182 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
