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‘The most insightful book on branding of the last 20 years’ Rory Sutherland, Vice Chairman of Ogilvy
Now, more than ever, your brand is either loved – or it’s noise.
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can’t live without?
To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.
Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can’t serve a business unless it connects with people.
Equipped with these human-based perspectives, you’ll have the tools to create, enhance and distinguish your brand in new and impactful ways – and make it a must-have in the minds and lives of your consumers.
ASIN : B09QBCCH9N
Publisher : Economist Books
Accessibility : Learn more
Publication date : September 15, 2022
Language : English
File size : 720 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 228 pages
ISBN-13 : 978-1782838807
Page Flip : Enabled
Part of series : Economist Edge
Best Sellers Rank: #1,104,949 in Kindle Store (See Top 100 in Kindle Store) #510 in Marketing (Books) #1,831 in Marketing (Kindle Store) #2,365 in Business Management (Kindle Store)
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