Price: $16.95 - $6.46
(as of Oct 12, 2025 22:47:09 UTC – Details)
A guide to effective word-of-mouth marketing presents case stories of companies that successfully used “buzz marketing” practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. 40,000 first printing.
Publisher : Portfolio Hardcover
Publication date : July 7, 2005
Edition : First Edition
Language : English
Print length : 256 pages
ISBN-10 : 1591840929
ISBN-13 : 978-1591840923
Item Weight : 15.3 ounces
Reading age : 18 years and up
Dimensions : 6.28 x 0.97 x 9.22 inches
Best Sellers Rank: #2,748,151 in Books (See Top 100 in Books) #3,575 in Marketing (Books) #16,825 in Economics (Books)
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