Price: $29.95 - $50.87
(as of Jul 11, 2025 11:13:48 UTC – Details)
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”―Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
Publisher : Thames & Hudson
Publication date : June 23, 2008
Edition : Second
Language : English
Print length : 272 pages
ISBN-10 : 0500287333
ISBN-13 : 978-0500287330
Item Weight : 3.25 pounds
Dimensions : 10 x 0.8 x 11.3 inches
