Price: $12.99 - $9.99
(as of Sep 17, 2025 01:59:29 UTC – Details)
The Meta Ads Playbook is a comprehensive guide to Facebook and Instagram advertising. The book covers campaign setup, audience targeting, creative development, budget management, and performance optimization.
Book Contents:
The guide is organized into four sections covering foundational concepts through advanced techniques. Topics include Business Manager configuration, pixel installation, campaign structure, demographic and interest-based targeting, lookalike audience creation, ad creative development, copywriting, budget allocation, lead generation methods, and systematic optimization approaches.
Chapter Organization:
Part I covers foundational setup including Business Manager configuration and campaign structure. Part II focuses on campaign creation including audience targeting and creative development. Part III addresses advanced strategies including budget optimization and scaling methods. Part IV covers troubleshooting and industry-specific applications.
Content Examples:
The book includes examples from various business types including e-commerce, local service businesses, B2B companies, course creators, and real estate. Campaign examples span different budget levels and business objectives.
Author Background:
Dustin Cucciarre has worked with Facebook advertising since 2013, managing campaigns across multiple industries. The book draws from experience with over 2,000 campaigns spanning various business models and advertising objectives.
The content emphasizes practical application of advertising concepts with frameworks and methodologies that can be implemented across different business contexts.
ASIN : B0FF1M7723
Accessibility : Learn more
Publication date : June 20, 2025
Language : English
File size : 189 KB
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 101 pages
ISBN-13 : 979-8288578410
Page Flip : Enabled
Best Sellers Rank: #251,985 in Kindle Store (See Top 100 in Kindle Store) #15 in Online Advertising #63 in Web Marketing (Kindle Store) #64 in Internet Marketing
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