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How to find the soft innovation that will make your product, service, school, church, or career worth talking about.
We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin’s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don’t work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.
Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It’s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.
Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you’re in. Consider these free prizes:
• The Tupperware party, which turned buying plastic bowls into a social event
• Flintstones vitamins, which turned a serious product into something fun
• The free change-counting machine at every Commerce Bank branch
• The little blue box from Tiffany, which makes people happy before they even open it
This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
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Discover more books by Seth Godin
A game-changing approach to marketing, this book shows you how to do work you’re proud of, whether you’re a small business owner or part of a large corporation. This iconic bestseller reveals why the smartest winners know exactly when to quit—and when to push through for extraordinary success. The indispensable classic on marketing that shows that great marketing isn’t about facts—it’s about authentic stories people want to believe and share. The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. In a world that grows noisier by the day, Godin’s insights have never been more relevant. A life-changing manifesto that shows how you have the potential to make a huge difference wherever you are. A life-changing manifesto that shows how you have the potential to make a huge difference wherever you are.
ASIN : B000O76OAO
Publisher : Portfolio
Accessibility : Learn more
Publication date : May 11, 2004
Language : English
File size : 1.1 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 268 pages
ISBN-10 : 9781101218457
ISBN-13 : 978-1101218457
Page Flip : Enabled
Reading age : 18 years and up
Best Sellers Rank: #363,148 in Kindle Store (See Top 100 in Kindle Store) #103 in Marketing for Small Businesses #144 in Web Marketing (Books) #144 in Business Technology Innovation
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