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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Frictionargues that brands don’t simply need clever messages or new, shiny technologies. Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth.
The authors ofFrictionhave worked onsome of the industry’s most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Publisher : powerHouse Books
Publication date : May 23, 2017
Edition : Illustrated
Language : English
Print length : 240 pages
ISBN-10 : 1576878368
ISBN-13 : 978-1576878361
Item Weight : 2.25 pounds
Dimensions : 7.5 x 1.3 x 9.5 inches
Best Sellers Rank: #1,426,898 in Books (See Top 100 in Books) #253 in Multilevel Marketing (Books) #1,104 in Advertising (Books) #1,250 in Web Marketing (Books)
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