Price: $49.99 - $39.99
(as of Sep 17, 2025 18:03:35 UTC – Details)
Discover the world of business and marketing through interactive, real-world learning!
The Fundamentals of Marketing Student Workbook is part of the CTE Business Workbook Series, designed specifically for high school students exploring business, marketing, finance, and entrepreneurship.
This comprehensive 10-unit workbook blends hands-on activities, case studies, and critical thinking exercises to help students connect classroom concepts to real-world applications.
Inside, students will explore:
The Basics of Marketing: Understand the role of marketing in business and everyday life
Business Organization Concepts: Learn how businesses are structured and why structure matters
Market Research and Consumer Behavior: Discover how data drives decision-making
Branding and Strategy: Create brands and learn what makes them strong and memorable
Advertising and Promotion: Design and analyze ad campaigns that make an impact
Digital Marketing and Social Media: Explore how businesses succeed online
Pricing Strategies: Learn why prices are set the way they are
Sales and the Selling Process: Practice real-world selling skills
Careers in Marketing: Explore exciting career opportunities in marketing and business
Final Marketing Project: Apply everything learned to create a full marketing plan
Key Features of this Workbook:
Over 60 pages of interactive exercises
Clear explanations with real-world scenarios
Activities that encourage creativity, problem-solving, and teamwork
QR code links (optional) to videos or resources (teacher may add)
Designed to align with high school CTE Business and Marketing standards
This workbook is perfect for:
High school CTE programs
Entrepreneurship and small business classes
Independent learning and after-school programs
Whether students dream of starting their own business, working in marketing, or simply want to understand how companies connect with customers, this workbook builds the knowledge and skills to get started.
Pair it with the Teacher’s Guide for a complete program:
The Teacher’s Guide provides lesson pacing, teaching strategies, answer keys, and assessment tools to make instruction seamless and impactful.
ASIN : B0FKRJ4FFG
Publisher : Independently published
Publication date : July 29, 2025
Language : English
Print length : 80 pages
ISBN-13 : 979-8294635343
Item Weight : 9.3 ounces
Reading age : 15 – 18 years
Dimensions : 8.5 x 0.19 x 11 inches
Book 1 of 1 : CAREER AND TECHNICAL EDUCATION BUSINESS WORKBOOKS
Best Sellers Rank: #595,729 in Books (See Top 100 in Books) #1,796 in Test Prep & Study Guides #3,899 in Study Guides (Books) #6,456 in Education Workbooks (Books)
