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A primer on the future of PR, marketing and advertising — now revised and updated with new case studies
“Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too.” —Jason Harris, CEO of Mekanism
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they’re worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Publisher : Portfolio
Publication date : September 30, 2014
Edition : Reprint
Language : English
Print length : 176 pages
ISBN-10 : 1591847389
ISBN-13 : 978-1591847380
Item Weight : 2.31 pounds
Dimensions : 5.1 x 0.5 x 7.7 inches
Best Sellers Rank: #128,895 in Books (See Top 100 in Books) #9 in Public Relations (Books) #57 in Web Marketing (Books) #96 in E-Commerce (Books)
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