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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
Publisher : Houghton Mifflin Co.
Publication date : June 8, 1994
Edition : First Edition
Language : English
Print length : 304 pages
ISBN-10 : 0395687187
ISBN-13 : 978-0395687185
Item Weight : 1 pounds
Dimensions : 6 x 0.76 x 9 inches
Best Sellers Rank: #2,213,714 in Books (See Top 100 in Books) #766 in Market Research Business (Books) #1,749 in Business Project Management (Books) #1,935 in Advertising (Books)
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