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Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals’ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It’s written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.
This is not a “how to break into the business” book, and it doesn’t aim to explain the creative process and how to come up with ideas. Instead, it accepts and expects that the reader has already done the hard part of breaking in and (hopefully) getting some work produced that they’re proud of – it’s the “what’s next” to avoid burnout, filled with practical tips, sage advice, and real stories from an array of people who have definitely hated advertising at some point – but stuck with it anyway.
A sort of treasure map that creatives can use to guide them through different stages of their career, this book is pure gold for advertising professionals and students who want to thrive in their chosen industry while taking care of their whole selves, now and into the future.
Publisher : Routledge
Publication date : November 19, 2025
Edition : 1st
Language : English
Print length : 128 pages
ISBN-10 : 1032615648
ISBN-13 : 978-1032615646
Item Weight : 1 pounds
Dimensions : 6 x 0.32 x 9 inches
Best Sellers Rank: #450,653 in Books (See Top 100 in Books) #54 in Advertising Graphic Design #324 in Advertising (Books) #740 in Job Hunting & Career Guides
Customer Reviews: 5.0 5.0 out of 5 stars (1) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
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