Price: $41.99 - $38.99
(as of Aug 08, 2025 07:15:10 UTC – Details)
With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.
Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.
Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, HubSpot, and Edelman to demonstrate that this shift from the standard playbook actually works.
From the Publisher
Publisher : Kogan Page
Publication date : May 27, 2025
Edition : 1st
Language : English
Print length : 256 pages
ISBN-10 : 1398619388
ISBN-13 : 978-1398619388
Item Weight : 13.9 ounces
Dimensions : 6.14 x 0.7 x 9.21 inches
Best Sellers Rank: #526,772 in Books (See Top 100 in Books) #187 in Social Media Guides #274 in Marketing & Consumer Behavior #296 in Web Marketing (Books)
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