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Marketing has never stood still — it evolves with every generation.
This second volume of Foundations of Marketing explores the turning points that reshaped the discipline in the twentieth century. From the Consumer Revolution of the 1950s–1980s, where brands became symbols of lifestyle and identity, to the rise of global marketing and the first waves of digital transformation, this book traces how marketing adapted to prosperity, criticism, technology, and cultural change.
Readers will discover how television, global brands, and the consumer rights movement changed expectations — and how the internet, search engines, and e-commerce set the stage for today’s interactive world. With clear explanations, real-world examples, and historical insights, this volume connects the past to the present, helping students, professionals, and curious readers understand why marketing works the way it does today.
The story doesn’t end here — it only points forward to the next revolution.A must-read for students and professionals alike — connects history, culture, and practice in one seamless narrative.Finally, a book that explains not just what marketing is, but why it matters.From TV ads to the dawn of digital, this volume captures marketing’s biggest turning points with clarity and insight.Engaging, practical, and richly researched — a guide that belongs on every marketer’s shelf.”
ASIN : B0FRSTF4B6
Accessibility : Learn more
Publication date : September 18, 2025
Language : English
File size : 2.7 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 151 pages
Page Flip : Enabled
Book 2 of 6 : FOUNDATIONS OF MARKETING
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