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Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
From the brand
As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be.
For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners around the world – and will continue to support and celebrate their efforts every step of the way.
Publisher : McGraw Hill
Publication date : February 1, 1966
Edition : 1st
Language : English
Print length : 336 pages
ISBN-10 : 0844231010
ISBN-13 : 978-0340921586
Item Weight : 2.31 pounds
Dimensions : 6 x 1.1 x 8.9 inches
Best Sellers Rank: #535,139 in Books (See Top 100 in Books) #259 in Advertising (Books)
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