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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
ASIN : B005EPVC2Q
Publisher : McGraw Hill
Accessibility : Learn more
Publication date : November 2, 2000
Edition : 2nd
Language : English
File size : 2.9 MB
Simultaneous device usage : Up to 4 simultaneous devices, per publisher limits
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 551 pages
ISBN-13 : 978-0071610346
Page Flip : Enabled
Best Sellers Rank: #1,964,107 in Kindle Store (See Top 100 in Kindle Store) #194 in Industrial Business Management #401 in Market Research Business (Kindle Store) #429 in Industrial Management & Leadership
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