Price: $11.49
(as of Oct 10, 2025 11:52:15 UTC – Details)
“ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. “But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. “Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. “When it is anything less than Salesmanship it is not real Advertising, but only ‘General Publicity.’ And, ‘General Publicity’ admittedly claims only to ‘Keep the Name before the People,’ – to produce a ‘General impression on the Trade,’ and to ‘Influence Sales’ for the salesmen. “The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost.” Get Your Copy Today.
Publisher : lulu.com
Publication date : August 18, 2017
Language : English
Print length : 68 pages
ISBN-10 : 1387174150
ISBN-13 : 978-1387174157
Item Weight : 3.99 ounces
Dimensions : 6 x 0.17 x 9 inches
Best Sellers Rank: #3,731,812 in Books (See Top 100 in Books) #218,622 in Business & Money (Books)
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