Price: $17.95
(as of Aug 16, 2025 15:57:05 UTC – Details)
Originally published in 1923, Scientific Advertising by Claude Hopkins is one of the most influential books in the history of advertising, marketing, and sales psychology. A pioneer of direct response advertising, Hopkins introduced the world to the scientific approach to marketing, emphasizing data-driven decisions, consumer psychology, split testing, and measurable results.
This timeless classic covers advertising strategy, effective copywriting, consumer behavior, persuasive sales techniques, and the psychology of decision-making. Hopkins’ methods have shaped the modern world of digital marketing, A/B testing, and conversion optimization. His principles are still used today by top advertisers, marketers, and business owners looking to maximize their ROI, ad effectiveness, and customer engagement.
Widely regarded as essential reading for marketers, copywriters, entrepreneurs, and business leaders, Scientific Advertising influenced advertising legends like David Ogilvy, who declared that “nobody should be allowed to have anything to do with advertising until they have read this book seven times.” Whether you’re crafting compelling ad copy, improving your brand’s messaging, or increasing sales, this book delivers proven, time-tested techniques that guarantee success.
If you want to master the science of persuasion, consumer influence, and profitable marketing strategies, Scientific Advertising is a must-read. Unlock the secrets behind high-converting advertising and learn from the mind that revolutionized the industry.
Publisher : The Lost Book Project
Publication date : March 20, 2025
Language : English
Print length : 103 pages
ISBN-10 : 1917574649
ISBN-13 : 978-1917574648
Item Weight : 9.1 ounces
Dimensions : 7 x 0.43 x 10 inches
Best Sellers Rank: #5,549,800 in Books (See Top 100 in Books) #325 in Direct Marketing (Books) #627 in Advertising (Books) #846 in Starting a Business (Books)
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