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Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company’s market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley’s chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to “sell to everyone.” That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan, — one of the world’s top medical journalists — Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is “medicalized,” the industry moves ever closer to being able to “sell to everyone.”
ASIN : 156025856X
Publisher : Bold Type Books
Publication date : June 23, 2006
Edition : 1st
Language : English
Print length : 272 pages
ISBN-10 : 9781560258568
ISBN-13 : 978-1560258568
Item Weight : 8.6 ounces
Dimensions : 5.5 x 0.69 x 8.25 inches
Best Sellers Rank: #871,770 in Books (See Top 100 in Books) #119 in Manufacturing Industry (Books) #727 in Advertising (Books) #734 in Health Care Delivery (Books)
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