Price: $85.95
(as of Sep 12, 2025 09:42:09 UTC – Details)
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well structured, well grounded conversation about media transition and its effects.
Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state of the art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
Publisher : Oxford University Press
Publication date : December 3, 2015
Edition : 1st
Language : English
Print length : 320 pages
ISBN-10 : 0199328439
ISBN-13 : 978-0199328437
Item Weight : 14.4 ounces
Dimensions : 0.6 x 6 x 9.1 inches
Best Sellers Rank: #994,081 in Books (See Top 100 in Books) #255 in Media Studies (Books) #287 in Communications #1,084 in Communication Reference (Books)
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