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A Beginner’s Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing. Harness the power of social media to market your brand, products, and services.
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you- Learn the process of coming up with a marketing strategyNavigate through the sea of social media platforms and create platform-specific content Explore hashtags: Know when, where, and how to use themUnderstand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
From the Publisher
Read the history of social media and get a succinct introduction to all major social media platforms.
Understand why social media marketing is the new sensation and why it’s right for you.
Get an in-depth coverage of crucial features of platforms like Facebook, Instagram, X, Pinterest, and YouTube.
Discover the four Cs of content marketing and create content that resonates with your customers.
Measure marketing campaigns with metrics like ROI, response rate, engagement rate, social share of voice, and conversion rate.
Make sure you adhere to the unspoken rules of the social media marketing world.
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Pages
180 274 242 214 292 294
Author Name
Vibrant Publishers Callie Daum, Michelle Bartonico Vishal Desai Riyanka Jain Pablo Ibarreche Maria Isa
This Book Will Teach You
How to improve your marketing performance by implementing effective digital marketing strategies. How to establish a strong marketing network for building better customer relationships. How to manage sales channels and salesforce to boost sales and profits. How to navigate modern markets with a firm grasp on market research fundamentals How to decode consumer behavior and use its insights to drive success Strategies that top brands use to captivate and convert, and to utilize the power of artificial intelligence to supercharge your campaigns
Who is this book for
Small and large business owners, entrepreneurs, business/ marketing students Business owners, marketing managers, specialists, entry-level professionals, marketing students Sales managers, marketing managers, entrepreneurs, professors and students of marketing/business/sales management courses Market research practitioners, business professionals, career starters Entrepreneurs, business leaders, marketing executives, sales managers, students, and career-shifters Entrepreneurs, leaders, and professionals
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Trim Size
5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″
ASIN : B0CLZKRNY2
Publisher : Vibrant Publishers
Accessibility : Learn more
Publication date : January 27, 2024
Language : English
File size : 11.6 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 280 pages
ISBN-13 : 978-1636512198
Page Flip : Enabled
Part of series : Self-Learning Management Series
Best Sellers Rank: #1,496,029 in Kindle Store (See Top 100 in Kindle Store) #46 in Media & Communications Industry (Books) #262 in Media & Communications Industry (Kindle Store) #701 in Communication Skills
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