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The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible – bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands – such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart – that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book’s practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company – and your world – will survive.
ASIN : 142217770X
Publisher : Harvard Business Press
Publication date : July 6, 2009
Edition : 6.1.2009
Language : English
Print length : 240 pages
ISBN-10 : 9781422177709
ISBN-13 : 978-1422177709
Item Weight : 1.15 pounds
Dimensions : 6.5 x 1 x 10 inches
Best Sellers Rank: #378,343 in Books (See Top 100 in Books) #91 in Sustainable Business Development #363 in Environmental Economics (Books) #594 in Strategic Business Planning
Customer Reviews: 4.2 4.2 out of 5 stars 121 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
