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Discover how some of the world’s most iconic drinks brands came to life – or didn’t.
Celebrated creative and marketing guru, David Gluckman, shares insider stories from decades of work in the surprising world of booze branding. From the bootlegging days of the 1930s to the modern corporate landscape, this book takes you on an irreverent and eye-opening journey through the curious conceptions of Baileys Irish Cream, Tanqueray Gin and many other household-name drinks.
Discover the origins of a billion-dollar brand that started in London’s Soho and sprang to life in just 45 minutes. Learn how it found its way to the desk of Chicago’s Max ‘The Hat’ Zimmerman and why New York’s Abe Rosenberg declared, “That Shit Will never Sell!” Relive the tale of Guinness Light, the biggest bomb since the Edsel, and discover the quirky beginnings of the take-home version of Draught Guinness, complete with a plastic syringe. Enjoy the entertaining mishaps and triumphs, from a standing ovation by 40 blue-suited Koreans who secretly hated the author’s idea to the attempt to create a best-seller by adding red food colouring to Chardonnay. This book is a captivating account of an unpredictably creative world.
David presents a nostalgic, sardonic and full-bodied insight into the fascinating process behind creating and marketing iconic brands. Perfect for anyone interested in business, history, creativity, booze or a good laugh.
From the Publisher
Discover how some of the world’s most iconic drinks brands came to life – or didn’t.
Celebrated creative and marketing guru, David Gluckman, shares insider stories from decades of work in the surprising world of booze branding. From the bootlegging days of the 1930s to the modern corporate landscape, this book takes you on an irreverent and eye-opening journey through the curious conceptions of Baileys Irish Cream, Tanqueray Gin and many other household-name drinks.
Discover the origins of a billion-dollar brand that started in London’s Soho and sprang to life in just 45 minutes. Learn how it found its way to the desk of Chicago’s Max ‘The Hat’ Zimmerman and why New York’s Abe Rosenberg declared, “That Sh*t Will never Sell!” Relive the tale of Guinness Light, the biggest bomb since the Edsel, and discover the quirky beginnings of the take-home version of Draught Guinness, complete with a plastic syringe. Enjoy the entertaining mishaps and triumphs, from a standing ovation by 40 blue-suited Koreans who secretly hated the author’s idea to the attempt to create a best-seller by adding red food colouring to Chardonnay. This book is a captivating account of an unpredictably creative world.
David presents a nostalgic, sardonic and full-bodied insight into the fascinating process behind creating and marketing iconic brands. Perfect for anyone interested in business, history, creativity, booze or a good laugh.
Publisher : Prideaux Press
Publication date : October 1, 2024
Edition : 3rd Updated with New Content ed.
Language : English
Print length : 297 pages
ISBN-10 : 0995657505
ISBN-13 : 978-0995657502
Item Weight : 14.1 ounces
Dimensions : 6 x 0.67 x 9 inches
Best Sellers Rank: #2,136,564 in Books (See Top 100 in Books) #1,683 in Advertising (Books) #3,341 in Biographies of Business & Industrial Professionals #45,572 in Memoirs (Books)
Customer Reviews: 4.5 4.5 out of 5 stars (30) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
