Price: $28.00 - $14.10
(as of Jun 09, 2025 16:33:22 UTC – Details)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Publisher : Wiley
Publication date : December 11, 2006
Edition : 1st
Language : English
Print length : 368 pages
ISBN-10 : 0470051248
ISBN-13 : 978-0470051245
Item Weight : 2.31 pounds
Dimensions : 7.4 x 0.8 x 9.2 inches
