Price: $19.99 - $23.00
(as of Nov 15, 2025 06:11:21 UTC – Details)
Your step-by-step guide to creating your own digital marketing plan.
From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.
This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.
At each step you’ll:
Learn all the key information you need. See theory in practice through the running Zoom case example.Apply what you’ve learnt through 50 interactive activities and build your plan.
Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.
Publisher : SAGE Publications Ltd
Publication date : May 30, 2022
Edition : 1st
Language : English
Print length : 160 pages
ISBN-10 : 1529742781
ISBN-13 : 978-1529742787
Item Weight : 2.31 pounds
Dimensions : 5.75 x 0.5 x 8.5 inches
Best Sellers Rank: #3,073,495 in Books (See Top 100 in Books) #2,831 in Web Marketing (Books) #4,468 in E-Commerce (Books) #19,742 in Business & Finance
Customer Reviews: 4.8 4.8 out of 5 stars 7 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
