Price: $29.99 - $14.10
(as of Aug 08, 2025 10:54:46 UTC – Details)
In this new paperback edition of the classic bestseller, you’ll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.
You’ll have fun while you learn:
Where ideas come from The true history of history Why most people don’t like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback)
Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it’s a fantastic time to explore or rediscover this powerful view of the world of ideas.
“Sets us free to try and change the world.” –Guy Kawasaki, Author of Art of The Start
“Small, simple, powerful: an innovative book about innovation.” –Don Norman, author of Design of Everyday Things
“Insightful, inspiring, evocative, and just plain fun to read. It’s totally great.” –John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)
“Methodically and entertainingly dismantling the cliches that surround the process of innovation.” –Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com
“Will inspire you to come up with breakthrough ideas of your own.” –Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum
“Brimming with insights and historical examples, Berkun’s book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick.” –Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
From the brand
Project Mangement & Leadership
More From O’Reilly
Sharing the knowledge of experts
O’Reilly’s mission is to change the world by sharing the knowledge of innovators. For over 40 years, we’ve inspired companies and individuals to do new things (and do them better) by providing the skills and understanding that are necessary for success.
Our customers are hungry to build the innovations that propel the world forward. And we help them do just that.
Publisher : O’Reilly Media
Publication date : September 28, 2010
Edition : 1st
Language : English
Print length : 246 pages
ISBN-10 : 1449389627
ISBN-13 : 978-1449389628
Item Weight : 2.31 pounds
Dimensions : 5.5 x 0.63 x 8.5 inches
Best Sellers Rank: #954,329 in Books (See Top 100 in Books) #3,991 in Entrepreneurship (Books) #5,017 in Business Management (Books) #6,027 in Leadership & Motivation
Customer Reviews: 4.4 4.4 out of 5 stars 320 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
