Price: $18.95 - $9.99
(as of Sep 29, 2025 02:59:49 UTC – Details)
This is an eighth edition of a charming book first written in 1908 by Walter Dill Scott, an advertising practitioner in Chicago, Illinois. Psychology was barely out of its infancy, yet Scott applies concepts of memory and emotion to the creation of advertising and advertising campaigns. His chapter on food advertising is sprinkled with interesting items of historic fact: Pork consumption by Americans decreased by 60 percent between 1850 and 1900, while egg consumption in the US increased by 85 percent between 1880 and 1900.
Reproduced with all of the original illustrations, this is a truly unique eBook.
ASIN : B003AYEKRW
Publisher : DotLit Press
Accessibility : Learn more
Publication date : March 3, 2010
Language : English
File size : 1.9 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 298 pages
Page Flip : Enabled
Best Sellers Rank: #1,493,338 in Kindle Store (See Top 100 in Kindle Store) #502 in Consumer Behavior (Kindle Store) #930 in Advertising (Kindle Store) #1,265 in Marketing & Consumer Behavior
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