Price: [price_with_discount]
(as of [price_update_date] – Details)
[ad_1]
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.
ASIN : B0D2PDSP7N
Publisher : LID Publishing
Accessibility : Learn more
Publication date : May 16, 2024
Language : English
File size : 4.7 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 269 pages
ISBN-13 : 978-1915951199
Page Flip : Enabled
Best Sellers Rank: #1,453,643 in Kindle Store (See Top 100 in Kindle Store) #802 in Advertising (Kindle Store) #1,834 in Advertising (Books) #2,856 in Marketing (Kindle Store)
Customer Reviews: 4.8 4.8 out of 5 stars 9 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
[ad_2]
