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Imagine you could access a key to unlock editorial coverage in the world’s biggest media outlets and catapult your innovation company to the stratosphere.
Buckle up because this book lays out the steps to do just that, via a proven system that’s been battle tested for years.
There is no doubt that Public Relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity and drive sales, too often common mistakes result in wasted money, finger pointing and tattered reputations.
After reading this book you will know how to use media coverage of your organization to:
Build a brand the world fawns overWin the war for talent in your industryInject your sales program with a dose of rocket fuelAttract investors who can help you level upAuthors Jackson Wightman and Borjana Slipicevic have worked with Fortune 100s, scale-ups and startups for a combined 40 years via their PR agency, Proper Propaganda. The systems and insights in this book have helped the firm’s clients get into every major media outlet in the Anglosphere, from The New York Times, to TechCrunch, to Mashable and beyond.
Packed with strategic advice, free tools and practical tips, this book will forever change your outlook on PR and allow you to build relationships with the world’s leading media outlets, get the coverage you have always dreamt about and build a valuable company people love.
Leaders at innovation companies will never look at PR the same way after reading this book. Get your copy now.
Advanced reviews are in and The Tech PR Playbook is a hit with leaders at innovation companies:
“A must read for leaders of innovation companies. The PR strategies and tactics in this book helped our brand equity grow exponentially.” Nick Xu, Founder, Keychron
‘The perfect book for leaders at fast-scaling companies looking to turbocharge their brand equity and PR.” Nick Martire, Co-Founder Norda
“Looking to make a big impact for your tech company? The Tech PR Playbook is the go-to guide for mastering the art of media relations. From understanding the 10 types of stories tech publish, to planning a successful PR campaign, to crushing media interviews, this book is packed with valuable insights and practical advice.” Gil Shterzer, Co-Founder Jellop
ASIN : B0BZ52NCR7
Accessibility : Learn more
Publication date : March 20, 2023
Language : English
File size : 4.0 MB
Simultaneous device usage : Unlimited
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 148 pages
ISBN-13 : 978-1990717109
Page Flip : Enabled
Best Sellers Rank: #1,006,127 in Kindle Store (See Top 100 in Kindle Store) #127 in Public Relations (Books) #142 in Public Relations (Kindle Store) #193 in Media & Communications Industry (Kindle Store)
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