Price: $15.99 - $14.99
(as of Aug 15, 2025 15:53:51 UTC – Details)
Think nobody listens to the radio anymore? Think again.
In The Truth About Radio, veteran broadcaster and agency founder Dave Sturgeon pulls back the curtain on the most misunderstood medium in modern advertising. With wit, wisdom, and real-world data, he dismantles tired myths and replaces them with sharp, practical insights every marketer needs to hear.
Whether you’re a media buyer who’s been told digital is king, or a seller struggling to articulate radio’s value in a skeptical world, this myth-busting guide will give you the facts, language, and confidence to make smarter decisions — and better sales.
Discover why:
Radio isn’t dying — it’s evolving.
Influence isn’t about platforms — it’s about trust.
You can’t skip, scroll, or block audio engagement.
Packed with compelling examples, strategic advice, and punchy one-liners you’ll quickly realize, The Truth About Radio is the must-read playbook for anyone who buys, sells, or doubts the power of the original audio platform.
ASIN : B0FGDJWD6H
Publisher : Independently published
Publication date : July 15, 2025
Language : English
Print length : 92 pages
ISBN-13 : 979-8289940292
Item Weight : 5.4 ounces
Dimensions : 5 x 0.21 x 8 inches
Best Sellers Rank: #112,763 in Books (See Top 100 in Books) #19 in Media & Communications Industry (Books) #91 in Advertising (Books) #305 in Communication Skills
Customer Reviews: 4.8 4.8 out of 5 stars 6 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
