Price: $17.95 - $9.83
(as of Sep 07, 2025 09:22:13 UTC – Details)
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn’t and why from the most fascinating storyteller since Paul Harvey.
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
multiply the effectiveness of your advertisingunderstand the tug-of-war between intellect and emotioncreate totally new concepts from combinations of old onesfocus your advertising, your business, and your life.
Publisher : Bard Press
Publication date : June 2, 1998
Language : English
Print length : 244 pages
ISBN-10 : 1885167296
ISBN-13 : 978-1885167293
Item Weight : 1 pounds
Dimensions : 7.26 x 0.61 x 10.07 inches
Book 1 of 3 : The Wizard of Ads
Best Sellers Rank: #290,049 in Books (See Top 100 in Books) #179 in Advertising (Books) #661 in Marketing (Books)
Customer Reviews: 4.6 4.6 out of 5 stars 341 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
