Price: $19.95 - $9.99
(as of Oct 28, 2025 23:19:56 UTC – Details)
Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.
Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth.
During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity.
In this book, Perkins lays out this new approach that shows you how to
· harness the combined power of brand stability and startup agility,
· challenge your assumptions and embrace innovative ways of thinking and working,
· prepare to weather the crises your organization will face, and
· cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses.
By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.
ASIN : B0D5MZVV9R
Publisher : An Inc. Original
Accessibility : Learn more
Publication date : June 11, 2024
Language : English
File size : 1.0 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
ISBN-13 : 978-1639090372
Page Flip : Enabled
Best Sellers Rank: #1,146,901 in Kindle Store (See Top 100 in Kindle Store) #589 in Business Technology Innovation #993 in Startups #1,332 in Business Systems & Planning
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