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Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.
Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth.
During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity.
In this book, Perkins lays out this new approach that shows you how to
· harness the combined power of brand stability and startup agility,
· challenge your assumptions and embrace innovative ways of thinking and working,
· prepare to weather the crises your organization will face, and
· cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses.
By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.
Publisher : An Inc. Original
Publication date : May 29, 2024
Language : English
Print length : 252 pages
ISBN-10 : 1639090363
ISBN-13 : 978-1639090365
Item Weight : 7.4 ounces
Dimensions : 6 x 0.57 x 9 inches
Best Sellers Rank: #344,043 in Books (See Top 100 in Books) #170 in Strategy & Competition #181 in Strategic Business Planning #245 in Systems & Planning
Customer Reviews: 4.9 4.9 out of 5 stars 81 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
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