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The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring
Publisher : Billboard Books
Publication date : October 2, 2007
Edition : First Edition
Language : English
Print length : 272 pages
ISBN-10 : 0823076873
ISBN-13 : 978-0823076871
Item Weight : 1.06 pounds
Dimensions : 6.2 x 0.84 x 9.2 inches
Best Sellers Rank: #832,650 in Books (See Top 100 in Books) #146 in Entertainment Industry #214 in Music Business (Books) #269 in Business Encyclopedias
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