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(as of Nov 02, 2025 13:20:54 UTC – Details)
Expand Your Brand Online and Offline with Amazon Advertising
Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.
Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.
You’ll learn how to:
Determine if Vendor Central or Seller Central is right for your brandCapture new customers through Sponsored Product CampaignsApply the five essential elements of a high-quality product detail pageEstablish metrics, evaluate performance against keyword types, and perform competitive analysesAdd negative keywords that can benefit your advertising campaignsApply Amazon’s secret formula for long-term winning
Publisher : Entrepreneur Press
Publication date : May 21, 2019
Edition : Illustrated
Language : English
Print length : 214 pages
ISBN-10 : 1599186381
ISBN-13 : 978-1599186382
Item Weight : 1 pounds
Dimensions : 8 x 0.25 x 10 inches
Part of series : Ultimate
Best Sellers Rank: #548,468 in Books (See Top 100 in Books) #395 in Advertising (Books) #401 in Web Marketing (Books) #568 in E-Commerce (Books)
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