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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
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An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate. An informative, illustrated guide to food, cooking, and the culinary profession by a former White House chef. A guide to surviving and thriving in fashion school, from a fashion designer and Illustrator An illustrated, accessible introduction to filmmaking from a Hollywood screenwriter, producer, script consultant, and film school professor An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. An insightful, informative guide for anyone who wants to better understand the built environment.
Publisher : Crown
Publication date : April 3, 2018
Edition : Illustrated
Language : English
Print length : 216 pages
ISBN-10 : 045149671X
ISBN-13 : 978-0451496713
Item Weight : 14.8 ounces
Dimensions : 5.3 x 1.1 x 7.4 inches
Part of series : 101 Things I Learned
