Price: $33.00 - $0.00
(as of Aug 30, 2025 08:50:55 UTC – Details)
Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals’ guide to contemporary research and implementation strategies for today’s most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.
The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.
ASIN : B0DJ4CHGSZ
Publisher : Rowman & Littlefield Publishers
Accessibility : Learn more
Publication date : February 15, 2025
Edition : 2nd
Language : English
File size : 4.1 MB
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 273 pages
ISBN-13 : 978-1538192870
Page Flip : Enabled
Best Sellers Rank: #3,197,682 in Kindle Store (See Top 100 in Kindle Store) #1,209 in Advertising (Books) #1,697 in Communication Reference (Kindle Store) #1,716 in Communication Reference (Books)
