Price: $19.95 - $12.95
(as of Oct 03, 2025 19:20:58 UTC – Details)
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven’t had access to this material. And the world would be a poorer place, except… Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: – How to create ads which sell your products at the expense of your competition – Find which roles your customer really wants to play and align these to your product – Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. – Learn how to control your audience by being their friend. Get Your Copy Now.
Publisher : Lulu.com
Publication date : June 9, 2017
Language : English
Print length : 110 pages
ISBN-10 : 1387028081
ISBN-13 : 978-1387028085
Item Weight : 2.31 pounds
Reading age : 1 year and up
Dimensions : 6 x 0.26 x 9 inches
Best Sellers Rank: #1,163,163 in Books (See Top 100 in Books) #71,384 in Business & Money (Books)
Customer Reviews: 4.3 4.3 out of 5 stars 80 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
