Price: $51.99 - $36.71
(as of Sep 10, 2025 01:32:13 UTC – Details)
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who “work” for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Publisher : Routledge
Publication date : June 25, 2014
Edition : 1st
Language : English
Print length : 242 pages
ISBN-10 : 041590353X
ISBN-13 : 978-0415903530
Item Weight : 12 ounces
Dimensions : 6.14 x 0.55 x 9.21 inches
Best Sellers Rank: #2,786,057 in Books (See Top 100 in Books) #1,733 in Media Studies (Books) #2,440 in Political Economy #2,509 in Advertising (Books)
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