Price: $21.99 - $9.99
(as of Sep 18, 2025 18:06:36 UTC – Details)
Send Better Email. Build a Better Business.
With more than 2.6 million email messages sent every second, it’s becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.
By focusing on building a strong foundation first, you’ll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You’ll learn how to:
Use free content to encourage people to subscribe to your email list
Develop conversion funnels that drive people to buy from you or sign up for your webinars
Save time and keep subscribers engaged with your brand with email automation
Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time
Test your messages and analyze your performance using key metrics to improve your results
Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience
Understand the laws and deliverability rules you must follow and tools to help you along the way
ASIN : B07BSDX4W5
Publisher : Entrepreneur Press
Accessibility : Learn more
Publication date : May 15, 2018
Language : English
File size : 20.0 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 230 pages
ISBN-13 : 978-1613083833
Page Flip : Enabled
Best Sellers Rank: #1,567,425 in Kindle Store (See Top 100 in Kindle Store) #341 in Media & Communications Industry (Kindle Store) #467 in Direct Marketing (Kindle Store) #679 in Media & Communications Industry (Books)
Customer Reviews: 4.2 4.2 out of 5 stars 26 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
