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From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don’t always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us.
Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.
From the Publisher
Theurel & Thomas is the first patisserie in Mexico, specializing in French macarons. The white palette is central to the design to highlight the bright colors of the macarons. It also speaks to purity, weddings, and innocent delicacies. The 18th century French interior recalls the romance of intrigue at Versailles. The combination tells the visitor that this is the place to purchase treats in the service of true romance.
The raw and bare typography, black on white, and straightforward bottle shape [of Barro de Cobre mezcal packaging] read as pure with no requirement for anything to elevate the brand. Here, there is no demand to deceive or entice the viewer. The designers present the product and facts with confidence.
Well-placed humor elevates a mundane process to the memorable. Paula Scher’s signage for a New York parking garage asks the obvious question on the building’s Scrabble-like window pattern. The typography tells the viewer, “This parking garage is friendlier than the others down the street.” Humor becomes a unique selling proposition while adding a moment of delight in the tedious process of finding a parking spot.
ASIN : B08Q6K1BM2
Publisher : Princeton Architectural Press
Accessibility : Learn more
Publication date : March 30, 2021
Language : English
File size : 50.0 MB
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Not Enabled
Print length : 256 pages
ISBN-13 : 978-1648960284
Page Flip : Enabled
