Price: $27.95 - $21.99
(as of Jul 16, 2025 03:41:47 UTC – Details)
Silver Award Winner, Nonfiction Book Awards
National Indie Excellence Awards Winner in Sales & Marketing
The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.
Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems.
In his book, marketing expert Nick Doyle offers what he calls the “Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously.
You will learn to recalculate marketing budgets to reflect the realities of customer lifetime value;select channels and maximize efficiencies for integrated performance marketing campaigns;deploy AI and machine learning tools to enhance efficiency, performance, and insights;beat the competition and grow market share! If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company—one of expanded reach, optimized spending, and maximized profits.
From the Publisher
Publisher : Fast Company Press
Publication date : February 18, 2025
Language : English
Print length : 256 pages
ISBN-10 : 1639081038
ISBN-13 : 978-1639081035
Item Weight : 9 ounces
Dimensions : 1 x 6 x 9 inches
